Week 15 Tutorial Logbook - 3/2

Week 15 – The Big Agency – 3^rd February 2017

In preparation for the tutorial I made sure to communicate with my group as to make sure that everyone was on track and knew what needed to be bought into class for the group work section. In today’s session, we focused on rewriting the creative brief.

Rewriting the brief and changing it into a creative brief was a hard task for both Debbie and I because we knew the brief would be changing but we didn’t know what the new brief would contain. For the exercise of rewriting it we decided to turn the old one into a creative brief, so to practice the skill and assign a group member to write the actual creative brief once the meeting/re brief with The Candidate had taken place.

As only two of the group members were present, once we had completed the brief we discussed group roles and tasks that needed to be completed. We updated both Beth and Elena via Facebook to make sure they agreed with the roles, which they did.