Week 14 – The Big Agency- 27th January 2017
In preparation for the tutorial I made sure to communicate
with my group as to make sure that everyone was on track and knew what needed
to be bought into class for the group work section. In today’s session, we
focused on creating personas and reviewing the research we collected.
A persona is a composite sketch of a key segment of the audience,
they help to deliver content that is relevant and useful to the audience (Buffer
social, 2015). I created two personas for our group to use as part of the work
for the client. They were created by analysing The Candidates blogs and generating
averages from the results of our questionnaire.
This week we decided to focus mainly on reaching our client
for a re-brief, both Elena and Debbie wrote emails to The Candidate in the hopes
of a reply. After waiting a week, we asked both the class and Dr Bex for advice,
they suggested we call the client – which we did during the latter half of the
tutorial. This was unfortunately unsuccessful. However, we are still completing
blogs which we hope are general enough to still be relevant.
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