Week 17 Tutorial Logbook - 17/2

Week 17 – The Big Agency – 17^th February 2017

In preparation for the tutorial I made sure to communicate with my group as to make sure that everyone was on track and knew what needed to be bought into class for the group work section. In today’s session, we focused on creative thinking.

The session today was extremely helpful as it taught me that I can be creative and that I shouldn’t let past experiences get me down because everyone and anyone can be creative. A quote that resonates with me is one from Maya Angelou – “you can’t use up creativity. The more you use, the more you have”.

During the group work section of the tutorial we had time to organise the work already completed by members of the group. We also made a checklist to ensure that everything got done by a specific date. This information was shared in the group chat on Facebook as Elena couldn’t make it to the tutorial, Facebook has been a key tool this term with everyone being away at placement interviews. It’s allowed us to keep in touch and up to date.

Week 16 Tutorial Logbook - 10/2

Week 16 – The Big Agency – 10^th February 2017

In preparation for the tutorial I made sure to communicate with my group as to make sure that everyone was on track and knew what needed to be bought into class for the group work section. In today’s session, we focused on digital marketing in 2017.

Firstly, we went through statistics and found that out of the population of 7.395 billion, 3.419 billion are internet users, 2.307 billion are active social media users and finally 1.968 billion people are active mobile social users (wearesocial, no date).  Knowing this reinstates the fact that using social media to reach customers is beneficial as so many people around the world are online.

During the week, we received an email back from The Candidate, through this communication we arranged a meeting to discuss the re-brief and to get feedback on the work already submitted. The group are looking forward to this meeting as it will allow us to move forward on the project, and in preparation for the meeting I looked through The Candidate’s website to make sure I was up to date on their business and current blogs.

Week 15 Tutorial Logbook - 3/2

Week 15 – The Big Agency – 3^rd February 2017

In preparation for the tutorial I made sure to communicate with my group as to make sure that everyone was on track and knew what needed to be bought into class for the group work section. In today’s session, we focused on rewriting the creative brief.

Rewriting the brief and changing it into a creative brief was a hard task for both Debbie and I because we knew the brief would be changing but we didn’t know what the new brief would contain. For the exercise of rewriting it we decided to turn the old one into a creative brief, so to practice the skill and assign a group member to write the actual creative brief once the meeting/re brief with The Candidate had taken place.

As only two of the group members were present, once we had completed the brief we discussed group roles and tasks that needed to be completed. We updated both Beth and Elena via Facebook to make sure they agreed with the roles, which they did.