Week 13 – The Big Agency – 20th January 2017
In preparation for the tutorial I made sure to communicate with
my group as to make sure that everyone was on track and knew what needed to be
bought into class for the group work section.
This week focused on interpreting research carried out over
the Christmas break, this research was conducted over social media but we found
that we couldn’t reach the appropriate audience. To combat this issue, we
decided to ask Dr Bex to post our questionnaire on her social media account as
she had more reach with a more appropriate audience.
We also looked at examples of previous videos, this was a
helpful exercise as it gave us a taster of what we had to create and how we
could possibly create it. It showed us that VideoScribe was a possible option
that would allow us to create a fun and creative video.
Towards the end of the tutorial, Dr Bex informed us that our
client had been in contact and would like to arrange a meeting to discuss
changes to the original brief. Bex suggested that the new direction would be
further away from IT Recruitment and closer to specific job roles. This information
didn’t deter us and as a group we decided to embrace the change, take it as valuable
experience and work on arranging a meeting with the client.
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